70 years of innovation
In 2024, Clarins celebrates 70 years of groundbreaking French beauty, powered by nature's very effective ingredients.
From generation to generation, our iconic products have adorned dressing tables and bathroom cabinets around the world.
Here's to seven decades of beautiful innovation, beautiful sharing, and beautiful engagement.
Chapter 1
A family affair
Discover the story of a French family with a revolutionary vision: that beauty should be seen, felt and lived.
Chapter 2
Innovation, then and now
Right from the very beginning, when Clarins was founded in 1954, our groundbreaking formulas and innovative approach to wellness set us apart.
1965: Tonic Oil
The body treatment oil made with 100% plant extracts that tones skin and invigorates the senses. Beauty legend and bestseller*, Tonic Oil distills our 70 years of skin expertise into each sensorial drop.
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1978: Extra-Firming
The firming cream that puts the spring back into skin, thanks to the firming power of kangaroo flower extract. Formulated with over 40 years of firming expertise, Extra-Firming helps to reactivate firmness, to defy the appearance of wrinkles and offer visibly smoother and more supple skin.
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1985: Double Serum
The 9th generation of Double Serum, with its unique double formula and 27 potent active ingredients, is Clarins’ most complete anti-ageing concentrate. Inspired by the science of epigenetics, its new breakthrough technology pushes the boundaries of age-defying innovation. Our most iconic serum.
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1987: Eau Dynamisante
The first eau de toilette from Clarins that combines the fragrance and plant extracts, for an uplifting scent and an even more uplifting sensation. Eau Dynamisante pioneered a new trend in cosmetics and remains the most celebrated of skin care fragrances even today.
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2015: Lip Comfort Oil
The lip oil that nourishes and plumps, leaving lips shiny with a hint of sheer colour. With one sold every 20 seconds*, Lip Comfort Oil is the perfect symbol of Clarins’ skin care-inspired approach to make-up.
Learn moreChapter 3
A more beautiful tomorrow
At Clarins, we're proud of our past - but we're always looking to the future.
Sourced with care
From our earliest days, we've championed the power of more responsibly-sourced ingredients in our pioneering approach to skincare.
Sustainable sourcing at Clarins
Responsible beauty
We're proud to support local communities, to work on reducing our impact on climate and to encourage actions for the protection of biodiversity.
Our sustainable commitments
Chapter 4
Here's to 70 more years together
Seven decades and countless innovations later, your feedback has helped to make us who we are.
Now, it's our turn to thank you.
Club Clarins: Beauty's best-kept secret
Enjoy special offers, rewards and exclusive previews with our generous loyalty club - plus special anniversary surprises.
Discover*at Clarins
*Amongst Clarins Products. Internal Clarins sales & data – Worldwide, Double Serum range, 2023
**Except children
***Internal Clarins Sales & data – Worldwide, Double Serum range, 2023
*Clarins internal figures, Sell-in WW November 2023
